So you’re going gray…now what?

Listen, it happens to the best of us. Just consider yourself a new member of a super cool, sorta exclusive club. Here’s your playbook for navigating what comes next, if you choose to go the coloring route. 

Why do women choose to color their hair?

There are loads of reasons to color your hair, but the one that matters most is because YOU decided that you want to. Not coloring your hair and embracing those gorgeous grays is absolutely an option as well. This post is about what to expect if you do choose to cover them.

Is coloring right for you?

Once you start coloring your hair….you kind of have to keep going. As the years go by you’ll be getting more and more grays, keeping your hair color needs in increasing demand. As they say, “Once you pop, you can’t stop”. If you’re lucky enough to find a hairdresser you truly click with you can consider these monthly(ish) appointments a wonderful moment of self care. It’s simply a fact that when you look good, you feel good.

When should you start? Like really..

Usually there is a moment where you just know it’s time. If you’re curious or on the fence, ask 3 people you trust, including that one friend that is always a little too blunt.

What does the process of coloring your hair actually look like?

The first time you color your hair will be slightly more involved than the subsequent appointments. This is the visit where your hairdresser will be setting the canvas for future visits. Your hair will be colored from root to end, to cover all of the existing grays. This appointment usually takes a bit longer and costs a bit more. From this point, it’s smooth sailing. You will return for your following appointments on an agreed upon timeline that you stick to. At these appointments, your hairdresser will simply color the hair that has grown since your last visit.

What about doing it at home?

Between a lack of professional chemical expertise and lack of availability of quality hair color, this is a risky option. Are there people who successfully pull it off? Sure. Are there more who end up spending 5x as much to go and have their hairdresser fix their experiment? Yepyepyep! Our professional advice is to proceed with caution and let us know when we can be of assistance.

Do I have multiple options for how to color it?

Absolutely! This is where having a good hairdresser is so important. You’re not supposed to know what looks best on you, that is why you’ve chosen to pay a professional. A great hairdresser will be able to prescribe a great hair color that suits your complexion, budget, and schedule. This can range from one shiny, rich solid color, or something with more dimension where your hairdresser uses multiple colors to add interest.

Things to Consider


The ideal frequency of your appointments will depend on what percentage gray you’re working with when you decide to start coloring. Our suggested guidelines are below:

  • 0-10% gray – Every 8 weeks
    The majority of your hair is still your natural color but there are consistent sporadic strands of gray throughout.
  • 10-25% gray- Every 6 weeks
    At this stage you’re probably seeing concentrated areas of gray, and an increasing presence throughout.
  • 25-50% gray- Every 4-6 weeks
    This is the point where you’re turning the corner into “Yep, I’ve got a lot of gray hairs”.
  • 50%+ gray- Every 2-4 weeks
    It is what it is. Your hair continues to transition and at this point you’ve got more gray than naturally colored hair.

If you choose to start coloring your grays, you should look at the associated expense as a regular bill. Price points for having your regrowth colored can differ from market to market but you can usually find somewhere reputable at a comfortable price to suite your needs. Hair Color Cost Ex:

  • Frequency- 6 weeks
    Cost of Retouch- $100
    Cost per year- $800
  • Frequency- 5 weeks
    Cost of Retouch- $100
    Cost per year- $1000
  • Frequency- 4 weeks
    Cost of Retouch- $100
    Cost per year- $1300

*You can see that once you’ve committed to coloring, increasing your frequency translates to a fairly small additional financial commitment.